About Speed Razor:

This is our final animation piece for our class at the MDM with Larry Bafia.  The Speed Razor is a car shaped paper cutter and we were tasked with creating a commercial for it. We were given a few constraints by Larry, that it has state the facts that it is “Red”, “its Fast”, “Italian” and “it Cuts paper”. Using Photoshop, AfterEffects, Premiere Pro, 3DS Max and Soundbooth our team of six produced this fun piece. We dealt with the challenges of putting real objects into a “paper” environment.

Development Process:

We started with sketching out the storyboard on paper. As soon as we finalized what we wanted we started taking photographs of the paper cutter and toy cop cars using a green screen background (which was one of the most time consuming part). Mean while we were also looking for reference images of real streets, music for the background and started with the 3D text modeling. The 3D model had over 40 lights and simple camera angle.

We composed all the images and the art layout in after effects and added the text there on. After rendering the file, we took the out put into premiere and added sound and music and also the 3D text.

My Role:

• 3D Artist – 3Ds Max
• Text Animator – Adobe After Effects